Company Overview:
Board’s Intelligent Planning Platform delivers solutions that help over 2,000 organizations worldwide plan smarter — enabling actionable insights and better outcomes. Placed as a leader in the 2022 Gartner Magic Quadrant for Financial Planning Software, Board helps leading enterprises discover crucial insights which drive business decisions and unify strategy, finance and operations through more integrated and intelligent planning to achieve full control of performance. Partnering with Board, global enterprises such as H&M, BASF, Burberry, Toyota, Coca-Cola, KPMG, and HSBC have digitally transformed their planning processes. Founded in 1994, and now with 25 offices worldwide, Board International is recognized by leading analysts including BARC, Gartner, and IDC. Board is headquartered in Chiasso, Switzerland, and Boston, USA, with 25 global offices on five continents.
Based on the evaluations of its employees and candidates, Board Deutschland has repeatedly been rated as one of the top 5 % employers in Germany on Kununu. It has been recognized as a “Top Company” in 2022.
For our office in Frankfurt, we are seeking a dedicated and self-motivated Field Marketing Manager who will be primarily responsible for executing all Board branded campaigns for Germany.
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Reporting to the Regional Marketing Manager DACH you will work very closely with the wider marketing team providing ideas, input into the overall marketing strategy, and will create compelling events to position Board’s Intelligent Planning Platform in the DACH market via various digital & field initiatives.Board is seeking a strong team player who is capable to work with Marketing, Sales teams, and Consulting to collaborate on ideas and execute various internal and external third-party events. The successful candidate will be proactive, results-driven, and self-motivated.
Responsibilities:
- Generation & support of sales pipeline through leads generation with a strong focus on the bottom line
- Work closely with marketing & local sales teams to create and drive digital & field event activities
- Writing appealing content for different channels and ensuring that creative and copywriting is consistent with the company’s overall messaging
- Managing digital and print advertising and researching the best-fitting suppliers
- Creating nurture and stand-alone email marketing campaigns
- Analyze and report on main Marketing KPIs in a consistent manner
- Managing and liaising with third-party vendors, venues, suppliers
- Research on market behavior and determining appropriate marketing activity
- Regular engagement with sales by acting as the conduit between marketing and sales
- Execute corporate programs by taking programs from the corporate marketing organization, adding customization based on the needs of the geographies, and rolling out locally
Experience
Basic Qualifications
- 3+ years’ experience in technology, software, or services B2B demand generation or field role.
- Experience with Marketo and Salesforce is a plus.
- Well versed in multi-channel campaign management across digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM, SEO, tradeshows, events, etc.)
- Good copy-writing skills for technical products
- Experience in planning, field, event, product, account-based, and/or project.
- Knowledge of PR activities and experienced in working with agencies
- Experience managing integrated campaigns using tactics that include live events, webinars, digital advertising, inbound web (organic and paid, and social networking.
- Experience working closely with sales and worldwide marketing teams to develop collaborative plans.
- Bachelor's degree in Business, Marketing, or comparable education/experience.
- Excellent German knowledge and very good English knowledge
Preferred Qualifications
- Track record of developing and managing multiple marketing programs simultaneously.
- Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth.
- Ability to manage time and juggle multiple priorities to execute high-quality deliverables.
- Excellent oral and written communication skills with an innate attention to detail.
- Experience working in a fast-paced and highly cross-functional organization.
- Highly organized, motivated, data-driven with attention to detail.
- Excellent project management skills.
- Excellent interpersonal skills, a flexible approach and ability to work under pressure
Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.
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